Can Chasing Small Customers Lead to Big Profits? - IAP

Can Chasing Small Customers Lead to Big Profits?

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Get the skills, guidance, and resources you need to make a big difference in your contact center operations that can lead to a big difference

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Project Infomation

Darren Robbins and a partner founded Big D Custom Screen Printing in 2007. In its first year, the company, which is based in Austin, Tex., and specializes in printing T-shirts, recorded sales of $325,000 and a small loss.
  • Client : Insight Studio
  • Date : 20 Feb, 2018
  • Skills : Project Planning

Challenge & Solution

Land accounts from major banks
At first, Mr. Robbins and his partner agreed on strategy. With their industry contacts, they said they believed they could land accounts from major bands. Focusing on high-volume orders made sense to them in part because Big D’s suppliers offered a price break on large quantity T-shirt orders.
Chasing down high-volume clients
But the partners did not realize that most bands were locked in to long-term contracts for their tour shirts. Given that, Mr. Robbins started to wonder about the strategy of chasing down high-volume clients, particularly when he had so many smaller prospects knocking on his door.
Conduct office presentations
But, he said, his partner saw no point in accepting orders for one or two shirts. His partner continued to believe big orders were crucial to profitability and that he could best win those accounts by conducting in-office presentations for corporate prospects across the country.

Our Process

01
Improve sales & operations & production planning
02
Determine the right inventory level
03
Optimize the supply chain for perfect order planning
04
Improve sales & operations & production planning

Result Driven

Reduced lead time by 43%
Decreased variability by 50%
Lowered the risk of back-order by 95%
Increased stock for finished goods by 10%

Simple and elegant with a host of options. Easy to set up and provides a beautiful professional looking end product.

Olivia
Marketing

I dont know what else to say. This is something you haven’t seen before. Unique design, high performance & outstanding support !

Taylor
Accounting

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