Maclaren's Stroller Recall: What Would You Do? - IAP

Maclaren’s Stroller Recall: What Would You Do?

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Maclaren’s Stroller Recall: What Would You Do?

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Project Infomation

  • Client : Insight Studio
  • Date : 20 Feb, 2018
  • Skills : Project Planning

Challenge & Solution

Engage a reputable, independent, outside investigator
Once the study is complete, make it available to the baby stroller industry at large so that all companies involved in the manufacture of strollers might benefit from it. – John R. Hall, retired chairman, Ashland Incorporated
Hire a crisis management expert
charged with setting up and training a permanent, internal crisis-management team comprising people from the operations, marketing, IT, security, and legal departments. – Ian Mitroff, University of Southern California Marshall School of Business
Announce the recall in paid advertisements
as well as issuing the joint press release with the CPSC. While the CPSC does not allow ads announcing a recall to be marketing tools, the agency would allow language expressing the company’s commitment to its customers. – Alan H. Schoem, former Director of the Office of Compliance at the U.S. Consumer Product Safety Commission

Our Process

01
Improve sales & operations & production planning
02
Determine the right inventory level
03
Optimize the supply chain for perfect order planning
04
Improve sales & operations & production planning

Result Driven

Reduced lead time by 43%
Decreased variability by 50%
Lowered the risk of back-order by 95%
Increased stock for finished goods by 10%

Simple and elegant with a host of options. Easy to set up and provides a beautiful professional looking end product.

Olivia
Marketing

I dont know what else to say. This is something you haven’t seen before. Unique design, high performance & outstanding support !

Taylor
Accounting

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