How Social Media Drives New Business: Six Case Studies - IAP

How Social Media Drives New Business: Six Case Studies

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Case Studies

Ericsson’s Proactive Supply Chain Risk Management
Yesware’s Matthew Bellows on His Ironic Challenge
Maclaren’s Stroller Recall: What Would You Do?

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Project Infomation

Businesses both big and small are flocking to social media platforms such as Twitter, Facebook, YouTube and Foursquare. The fact is that a presence on these platforms not only allows companies to engage in conversations with consumers, but also serves as an outlet to drive sales through deals and coupons.

  • Client : Insight Studio
  • Date : 20 Feb, 2018
  • Skills : Project Planning

Challenge & Solution

Marketing strategy
The company’s marketing VP Ann Nadeau tells me that because of the economy the hotel industry’s marketing budgets have shrunk, and social media efforts have proved to be a great way to both drive sales and build loyalty.
Social Media Utilization
The company’s social media efforts are not solely deal based. This summer, Joie De Vivre encouraged consumers to enter its Road Trippin’ California contest, which asked people to submit videos on YouTube that share why they love California.
Customer Service Support
In terms of using social media for customer service, Nadeau says that each property hotel manager is responsible for monitoring conversations and reviews on Twitter, Facebook, and Yelp.

Our Process

Food from street carts have become a foodie favorite for San Franciscans. Food carts travel from neighborhood to neighborhood, offering their delicacies to a range of local foodies. But without a set location, how do these carts let consumers know where they will be? Well, through Twitter of course.
01
Improve sales & operations & production planning
02
Determine the right inventory level
03
Optimize the supply chain for perfect order planning
04
Improve sales & operations & production planning

Result Driven

Curtis Kimball, the man behind the enormously popular Creme Brulee Cart in San Francisco, has quickly amassed over 12,000 followers in a little over a year. (Credit: techcrunch.com)
Reduced lead time by 43%
Decreased variability by 50%
Lowered the risk of back-order by 95%
Increased stock for finished goods by 10%

Simple and elegant with a host of options. Easy to set up and provides a beautiful professional looking end product.

Olivia
Marketing

I dont know what else to say. This is something you haven’t seen before. Unique design, high performance & outstanding support !

Taylor
Accounting

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